Blog


Our careers are often rooted in people or events from long ago. One source for Beth Gibson Lilja was her mom, a crafter, who was always making things. Eventually Beth’s mom (Janet) began selling at craft fairs. If you have dabbled in a hobby that has become your passion, how do you know if it could become your career?  Rule #1: Do not sell yourself short. Beth’s mom crafted many things mainly out of plastic canvas and much more....

Read More

Email: Early on it was great, communicate with all these people at once. Then we were copied on emails unrelated to us. Then we subscribed to newsletters and sales alerts, and then Facebook notices came, and pretty soon email became an untamable monster. Enter Beth Gibson Lilja. She has tamed all facets of email, and today you will find out how. Email as a Reputation Maker or Breaker Unfortunately, it is far easier to share a piece of...

Read More

If you really want to inspire someone to read a book, take a cue from advertisers and entice a reader with a book about them—or their family. Advertisers have known this trick for years. People like reading about themselves or those close to them. It hits home. That is why so many ads start with, or include early-on, the word “you.” OK, so Amazon does not carry such a book? In that case, let the fun begin. Create a book about you,...

Read More

As part of your estate planning, why not take it a step further and plan for digital disasters or loss? PHOTOS: So, you are backed-up on iCloud or whatever. Be aware that this does not always go as expected. Consider Emily’s photo loss—when she thought all was well: “I recently endured a pretty traumatic experience for a mom; after my computer started glitching I was told I needed to wipe the hard drive and send it in for the warranty...

Read More

What a perfect time to participate in Give Something Away Day. Between the COVID-19 Pandemic and the aftermath of George Floyd’s death, the need to assist others hasn’t been this great in decades. But, of course, you don’t have to wait until July 15th to offer kindness or goods to others. Three great resources for donating food or money to aid organizations and food shelves are:   Need Help? Want to Help? Twin Cities groups offer...

Read More

Love taking pictures? Welcome to the crowd. The Conversation, an academic journal, estimates one trillion photos were taken in 2018. For reference, a trillion is 1,000 times one billion. That is a lot of photos. How about you? How many photos do you have that have not yet found their special place? Beth Gibson Lilja says she has thousands of print photos dating from childhood to 2005. Thereafter, Beth still has 50,000 family digital...

Read More