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If you really want to inspire someone to read a book, take a cue from advertisers and entice a reader with a book about them—or their family. Advertisers have known this trick for years. People like reading about themselves or those close to them. It hits home. That is why so many ads start with, or include early-on, the word “you.” OK, so Amazon does not carry such a book? In that case, let the fun begin. Create a book about you,...

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As part of your estate planning, why not take it a step further and plan for digital disasters or loss? PHOTOS: So, you are backed-up on iCloud or whatever. Be aware that this does not always go as expected. Consider Emily’s photo loss—when she thought all was well: “I recently endured a pretty traumatic experience for a mom; after my computer started glitching I was told I needed to wipe the hard drive and send it in for the warranty...

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What a perfect time to participate in Give Something Away Day. Between the COVID-19 Pandemic and the aftermath of George Floyd’s death, the need to assist others hasn’t been this great in decades. But, of course, you don’t have to wait until July 15th to offer kindness or goods to others. Three great resources for donating food or money to aid organizations and food shelves are:   Need Help? Want to Help? Twin Cities groups offer...

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Love taking pictures? Welcome to the crowd. The Conversation, an academic journal, estimates one trillion photos were taken in 2018. For reference, a trillion is 1,000 times one billion. That is a lot of photos. How about you? How many photos do you have that have not yet found their special place? Beth Gibson Lilja says she has thousands of print photos dating from childhood to 2005. Thereafter, Beth still has 50,000 family digital...

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Do you crave starting your own business? Then read on. Today Beth outlines the process she developed to turn her passion into her career. Consider it a blueprint for you, whatever hobby you love. Beth’s evolution began abruptly in 2003 when, after 10.5 years, the company she worked for laid her off in a round of “right-sizing.” (Talk about euphemisms!) Beth worked part-time in investments and financial services, specializing in estate...

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Back in B.C. (Before Cari), Beth Gibson Lilja often wondered why some clients took so “ridiculously” many photos of their pets. “There’s only so many photos you can take of a dog lying on its back,” thought Beth. Now, 11 delightful years later with Cari, Beth’s bichon frisé, Beth is nearly possessed about photographing BGL & Associates, LLC’s CMO (Chief Morale Officer). So today, here’s some advice from a professional pet...

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